Social Media Kits for Authors

This question has a debatable answer. Since social media has become such a facet of our daily lives, having a social media presence is almost nonnegotiable for writers looking to grow an audience in today’s market. That’s why BookTrib offers social media kits for authors designed specifically for establishing your brand online and getting started on social media platforms.

That being said, there are many digital channels that authors use to sell books, which often have a greater ROI than social media. Things like giveaway promotions, newsletters, and book club outreach often help drive sales more directly.

A lot of people may be familiar with the phenomenon of “BookTok” on TikTok, but the truth is, the best social platform for you depends on where your target audience lives on the internet. For example, authors marketing books for business professionals might find more success on LinkedIn, whereas young adult authors might connect with more readers through platforms like TikTok. Book promotion on Instagram and Facebook is also still very valuable and effective for a lot of audiences.

The other secret is this: the best social media platform is one that you’re going to use. If you’re already active on a particular platform, that might be a sign that the platform works for you. It’s not necessary (or sustainable) to get on every social media platform. Our coaches can help you create a strategy that makes sense for your goals.

Social media is where authors can connect with their readers in ways that feel authentic to them. Plenty of authors use social media to show behind-the-scenes content and process work. 

Some popular (and successful) post ideas we’ve seen:

• Pull quotes from book reviews
• Book excerpts
• A day in (your) writing life
• Author appearances and events
• Work in progress word counts
• Giveaway promotions
• Shouting out other authors/books in your genre
• Where you find inspiration for your work

We could go on, but the possibilities are truly endless. That’s why it’s important to nail down your brand’s voice to help provide some guidance for how you want to show up online. 

When we build social media kits for authors, our team provides foundational branding and structure that makes it easy to generate future content ideas.

Absolutely! In addition to building social media kits for authors, our team provides supportive coaching for all things book promotion. Before we build your social media kit, we get to know you and your work as we chat about your goals and how social media can best support your book marketing strategy. Whether you’ve never set (digital) foot in the social media sphere, or if you’ve not quite figured out your brand’s voice online, we can talk through everything.

You know we do! It’s kind of our reason for being. BookTrib exists specifically to help under-the-radar authors connect with their ideal audience and help our community of readers find their next great read. We offer comprehensive book marketing services that support authors at any stage of their career—from first to fifth book and beyond—to help them establish their brand and find success.