Author Websites

An author’s online presence is made up of several key pieces that work together to help readers discover you, connect with your work, and stay engaged long after they finish your book. At a minimum, most authors should focus on three core elements: social media, a professional website, and an email newsletter.

Also important to note: you’ll want all of these platforms to work together through consistent branding. Your author voice, visuals, messaging, and tone should feel recognizable anywhere readers find you online. When everything aligns, it makes you memorable and helps readers stay connected with you and your work as your author career grows.

Debut authors might not need a website right away, but for authors looking to build a lasting professional career, a website is a must. Your website establishes your professional identity as an author and makes it easier for people to find you through search engines, like Google. 

A professional author website acts as your online home base. While social media platforms can change or disappear, your website is a space you fully control.

For the most part, you just need to focus on the basic info: your bio, your work, and how to get in touch. Simple author websites might just be a single landing page with all the pertinent info. As your career grows, you may have more info to include. You should include key information about you and your books, a place for readers to learn more about your story, links to purchase your titles, and an easy way for visitors to join your email list (yes, you should have an email list.)

It depends on where you’re at in your career, but generally, yes. Most consumers trust businesses with a website more than those only on social media. Plus, you own your website, so you’re not beholden to algorithm changes or losing your audience overnight if something happens to the app.

That being said, social media is still a valuable tool for authors. We offer social media kits for authors to help with establishing their presence on social media platforms.