Booking interviews requires actively pitching yourself to the people who do them, whether that’s on podcasts or TV. At BookTrib, we understand that it can be intimidating for first-time authors (or even long-time, introverted authors), which is why we offer public relations for authors through crafted press releases and media outreach.
Public Relations for Authors
Your Ticket to Earned Media Opportunities
Ever wonder how your favorite writers end up on podcasts or even TV? It’s through strategic public relations.
Media Coverage for Your Book
Get Your Story Heard
TV interviews and podcast features can introduce your book—and your voice—to entirely new audiences. Our outreach connects authors with media opportunities that align with their message, helping to share their story, build credibility, and reach an audience who is eager to discover new books and ideas.
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Nonfiction & thought leadership
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Business, coaching, and entrepreneurship books
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Health, wellness, self-help, and lifestyle topics
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Current events or expert commentary
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Fiction authors promoting new releases
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Authors looking to grow their platform or speaking opportunities
The Numbers Behind the Stories
1.8 m
Monthly Search Impressions
390,000
Monthly Social Media Impressions
100,000
Unique Monthly Visitors
22
Years Helping Authors Get Discovered
TV Interviews
BookTrib will help you book one-on-one interviews with primary network morning shows across the country, with a potential reach of 250,000 viewers. We’ve booked and prepared hundreds of authors for high-profile TV interviews—and we can prepare you, too.
- Press release writing and distribution
- Access to professional media coaching
- Target as many of our 23 markets as you’d like
Podcast Outreach
BookTrib will mine the literary podcast landscape and find podcasts interested in your book. We will prepare an engaging professional pitch and cover letter and send inquiries directly to the podcast hosts on your behalf.
- Research into podcasts most likely to book you
- Our traditional press release distribution
- Reach readers interested in your genre
Press Release
Part of getting your book on earned media opportunities is having a successful pitch—that’s where the press release comes in. Not only do BookTrib’s experts help craft a compelling press release, but we also distribute to 1,000s of the right people.
- 8,000 media contacts
- Syndication with Google News
- Shared widely on social media
Every great book deserves a marketing plan to match.
Get in touch with one of our experts to build your custom book promotion program.
Work With People Who Love Books
Expansive Network
BookTrib has been cultivating our list of media contacts for years, so you don’t have to go searching for the right people to contact.
Decades of Insight
Our team has spent decades working in public relations for authors. We know how to craft a pitch that books more interviews
Supportive Coaching
Never been interviewed? Not to worry. We also offer professional media coaching to get you podcast and TV-ready.
Join Thousands of Happy Authors
You May Also Want to Explore
You Might Be Asking…
The first step is finding podcasts that align with your genre and take on outside interviews. The next is getting on the podcast, which requires a compelling pitch. Then you’ll need to be ready to give a winning interview that convinces listeners they have to have your book now. The good news? BookTrib helps with all of these things.
Yes! Getting screen time helps reach wider audiences, generate buzz, and build credibility. However, it’s important to realize that TV interviews won’t necessarily generate massive sales on their own. They should be part of your book promotion eco-system. Equally important, for example, is your author website and social media presence (which interested readers will definitely look at after your interview), plus making sure it’s easy to find where to purchase your book.
Most authors, especially when they’re first starting out, do not need a whole PR firm dedicated to their public image. We’re not all John Green. However, strategic public relations services are helpful for authors looking to promote their books to wider audiences. For authors who fall into that category, BookTrib serves as a guide to earned media opportunities through our expansive network of media contacts while providing an introduction to the world of public relations for authors.
